AI Orchestration System for Performance Marketing

Your paid media, run by AI that answers to you, not the ad platforms

Our specialized agents continuously monitor, analyze and optimize your campaigns across Meta, Google and more. You choose the balance between agent autonomy and human control.

Problem

Ad platforms launched automation and single platform tools to simplify operations without giving advertisers an orchestration system for the new world.

The feedback loop is now very tight, but orchestration at most organizations is still fragmented and coordinated by docs and sheets with either an in-house team of experts or external agencies.

This human-heavy operation presents four concrete challenges.

Ad platforms launched automation and single platform tools to simplify operations without giving advertisers an orchestration system for the new world.

The feedback loop is now very tight, but orchestration at most organizations is still fragmented and coordinated by docs and sheets with either an in-house team of experts or external agencies.

This human-heavy operation presents four concrete challenges.

Fragmented Execution

Manual handoff between human operators creates errors and makes it harder to debug issues. Compounded by multiple channels and ad platforms.

Steering Ad Automation

Automation changed a white-box system to a black-box system, transforming failure modes from visible measurement gaps to invisible algorithmic misallocations which are harder for a marketer to reliably detect and fix.

High Latency and Cost

Human-heavy operation suffers from slow response time. Operational cost is bloated due to specialized people and tools needed in core marketing, ad operations and tech implementations.

Underutilization of 1P data & optimizations

Sub-optimal return on ads spend due to a slower “loop” from strategy to outcome and friction in utilizing the full 1P data.

Fragmented Execution

Manual handoff between human operators creates errors and makes it harder to debug issues. Compounded by multiple channels and ad platforms.

Steering Ad Automation

High Latency and Cost

Human-heavy operation suffers from slow response time. Operational cost is bloated due to specialized people and tools needed in core marketing, ad operations and tech implementations.

Underutilization of 1P data & optimizations

Sub-optimal return on ads spend due to a slower “loop” from strategy to outcome and friction in utilizing the full 1P data.

Product

Meet Maya

Your Fiduciary Agent

Maya is underpinned by an AI Orchestration System (OS).

Built for the post-ad automation world, Maya along with her suite of AI agents runs performance marketing in one continuous loop.

Maya is underpinned by an AI Orchestration System (OS).

Built for the post-ad automation world, Maya along with her suite of AI agents runs performance marketing in one continuous loop.

Unified Cross Channel System

A single cross-channel OS to execute the full performance marketing lifecycle.

Fiduciary AI

An aligned AI agent that uses cross-platform reasoning to protect the business's bottom line, not the ad network revenue.

Natural Interface

Natural Language first interface makes the product accessible, reducing need for channel experts.

1P Data Engine

Direct integration with first-party data to fuel intelligent optimizations.

Unified Cross Channel System

A single cross-channel OS to execute the full performance marketing lifecycle.

Fiduciary AI

An aligned AI agent that uses cross-platform reasoning to protect the business's bottom line, not the ad network revenue.

Natural Interface

Natural Language first interface makes the product accessible, reducing need for channel experts.

1P Data Engine

Direct integration with first-party data to fuel intelligent optimizations.

Maya Loop

Continuous Loop

Maya runs performance marketing in one continuous loop.

Continuous Loop

Maya runs performance marketing in one continuous loop.

Specialized Agents

Each stage has one or more specialized agents with human-in-the-loop but they are underpinned by one unified platform.

Specialized Agents

Each stage has one or more specialized agents with human-in-the-loop but they are underpinned by one unified platform.

Governance & Control

Maya comes with governance and approval controls—you choose the balance between agent autonomy and human control.

Governance & Control

Maya comes with governance and approval controls—you choose the balance between agent autonomy and human control.

Maya for Enterprises

Offering

Our Enterprise offering is Maya OS customized with the help of Forward Deployed Engineers (FDEs).

We are starting with Monitor, Analyze & Optimize stage of the Maya loop, where we empower marketers running paid media to get a superior ROAS and reclaim valuable hours spent in advertising execution.

Offering

Our Enterprise offering is Maya OS customized with the help of Forward Deployed Engineers (FDEs).

Key Features

An AI Orchestration System, with natural language interface and agents specializing in:

24/7 Monitoring — continuous watch on the full funnel, across Meta Ads, Google Ads and other data sources, surfacing anomalies and silent issues.
Analytics — answer questions about campaign performance on demand, do deep analysis using AI reasoning and produce requested reports.
Optimization Recommendations — actionable recommendations, each applied by the client at their discretion — or that Maya auto-applies, you choose.
Customization Support — Premium customization and product support.

Key Features

An AI Orchestration System, with natural language interface and agents specializing in:

24/7 Monitoring — continuous watch on the full funnel, across Meta Ads, Google Ads and other data sources, surfacing anomalies and silent issues.
Analytics — answer questions about campaign performance on demand, do deep analysis using AI reasoning and produce requested reports.
Optimization Recommendations — actionable recommendations, each applied by the client at their discretion — or that Maya auto-applies, you choose.
Customization Support — Premium customization and product support.

Proven in Market

Overview

Maya’s full performance marketing loop with Meta Ads and Klaviyo is running live with Shopify Brands.

Overview

Maya’s full performance marketing loop with Meta Ads and Klaviyo is running live with Shopify Brands.

Impact

In live deployment, Maya scaled a brand’s Meta prospecting spend 1.6× while improving new-customer ROAS +36% — independently measured via Triple Whale. Contact us for the full case study.

Impact

Team and Investors

Our founding team, led by Manish Agrawal (ex-Director at Google Ads) and Saratchand Kanuri (ex-Staff Engineer at Google Ads) brings 15+ years of deep domain expertise, having built the ad-tech infrastructure at Google and Microsoft that orchestrates hundreds of billions in global ad spend. Our singular mission is to deliver institutional-grade performance marketing for enterprises.

We are backed by a strategic group of investors from Meta, Google, Microsoft and TikTok’s advertising and AI platforms. These engineering leaders also serve as an extended advisory board, ensuring we stay ahead of the platform shifts.

Founder's Blog

The frontier AI labs run on a simple model: metered intelligence. The more tokens you burn, the more they make. So it is no surprise they push a seductive vision—once you have a powerful LLM, anyone can build their own agents, workflows, and apps. Up to a point, they are right. For a one-off task,

5 min read

Read Here

Enterprises are quietly losing real ad dollars to a problem no single team can see. I call it fragmented growth execution. Enterprises are large, so it is natural for different teams (or “orgs”) to own different parts. A typical setup I have seen:1. Core marketing — owns brand growth, strategy, and channel budgets2. Ad Operations

5 min read

Read Here

Join Maya

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